Hey! I’m Katelyn.
I work with nonprofits and businesses who are doing good in the world to develop marketing strategies that make an impact.
You need more than just social media to make your campaigns successful. That's why I help my clients connect the dots holistically across channels to drive awareness and clicks, build community, read analytics and report ROI.
Marketing Strategy Process
DISCOVER
I work with you to come up with overall goals.
ANALYZE
I dig into all your data and provide a SWOT analysis
STRATEGIZE
I compile a written marketing strategy for you that includes KPIs
IMPLEMENT
Implement strategy, measure progress, make tweaks.
Clients
Testimonials
"Katelyn is innovative, resilient and would be a great addition to any nonprofit or communications team. For six months, I managed her as a social and digital media contractor for a growing nonprofit focused on increasing civil discourse and public policy discussions among women. Katelyn had a keen eye for data-driven approaches to the projects we were focused on -- namely growing the organization's digital presence. She was a quick study on public policy and smoothly jumped into our discussions on how to better reach our target audiences through direct communications and strategic SEO opportunities. Her expertise was very valuable to the organization's growth and our small but mighty communications team."
- Mary Schaper, Director of Communications, The Policy Circle
- Mary Schaper, Director of Communications, The Policy Circle
"Katelyn’s ability to take any project we gave her and run with it was so beneficial to this organization and is an invaluable quality for all of her future endeavors. Katelyn earns my highest recommendation."
- Jennie Lucca, CEO, The Children's Inn
- Jennie Lucca, CEO, The Children's Inn
"Katelyn is a true gem! She provided so much value at a critical point in our business. Specifically, her analysis and recommendations were data-driven and she explained the intricacies of digital marketing to us so we could understand it and make informed decisions about our strategy. Katelyn challenged some of our assumptions while still remaining the utmost professional - always with the objective to help us be successful. On top of her knowledge and expertise in the field, she easily folded in as a team member so we could have honest dialogue and stay productive. Most importantly - based on her efforts and guidance - the MotherNation community grew! "
- Adrienne Prentice, Founder, MotherNation
"Katelyn has been an instrumental adviser for our communications shop as we developed a strategy to organize our supporter/subscriber/donor data and migrate to a new database. Katelyn's digital marketing expertise was crucial in selecting the database best suited for our current needs and long-term goals. To clean up our data, she developed a comprehensive plan and timeline, and provided frequent and helpful project updates as she progressed through the project phases. She is flexible and willing to support the team wherever needed. I highly recommend working with Katelyn!"
- Melissa Canu, Sr. Communications Associate, CHANGE
