For organizations that already have a marketing team but need help with an overall strategy, campaign, or want to increase leads and sales.
Small businesses and entrepreneurs can’t always afford a marketing team, so I work with you 1-on-1 to create a strategy and set you up for success.
As a digital marketing consultant, I work with organizations, small businesses, and entrepreneurs to create effective integrated marketing strategies including social, email, and web marketing.
I believe that in order to build successful strategies, you have to understand your customer and use data to inform decisions. I work with my clients to implement data-driven marketing strategies that are simple, obtainable, and cost-effective.
Outside of running my own business, you can find me chasing around my toddler, walking in my neighborhood while avidly listening to podcasts, or baking chocolate chip cookies (I’m still searching for the perfect recipe!).
I’m always sharpening my skills, and have completed several certifications including; Georgetown’s Digital Marketing Certification, Hubspot Acadamy’s Inbound Marketing Certification, and Google’s Advanced Google Analytics Certification.
I’d love to chat with you about your goals and dreams… shoot me an email at hello@katelynbaughan.com
"Katelyn has been an instrumental adviser for our communications shop as we developed a strategy to organize our supporter/subscriber/donor data and migrate to a new database. Katelyn's digital marketing expertise was crucial in selecting the database best suited for our current needs and long-term goals. To clean up our data, she developed a comprehensive plan and timeline, and provided frequent and helpful project updates as she progressed through the project phases. She is flexible and willing to support the team wherever needed. I highly recommend working with Katelyn!"
"Katelyn is a true gem! She provided so much value at a critical point in our business. Specifically, her analysis and recommendations were data-driven and she explained the intricacies of digital marketing to us so we could understand it and make informed decisions about our strategy. Katelyn challenged some of our assumptions while still remaining the utmost professional - always with the objective to help us be successful. On top of her knowledge and expertise in the field, she easily folded in as a team member so we could have honest dialogue and stay productive. Most importantly - based on her efforts and guidance - the MotherNation community grew!"
"I had the pleasure of working with Katelyn for nearly five years at The Children’s Inn at NIH, and as CEO of The Inn, I was able to see Katelyn grow and develop in numerous areas over this time period. During her tenure at The Inn, Katelyn brought many innovative ideas to the table and launched our welcome digital series for new donors. She also started The Inn’s #GivingTuesday initiative, and over three years, this initiative grew by 89% in dollars raised. Katelyn’s ability to take any project we gave her and run with it was so beneficial to this organization and is an invaluable quality for all of her future endeavors. As a fellow team member at The Inn, Katelyn earns my highest recommendation."
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