Overview
To raise awareness of migraine disease and help find a cure, Miles for Migraine hosts signature 2-Mile Walk/5k Run/Relax events in major cities across the U.S. While the pandemic did not stop them from continuing to create some “big noise” in the migraine community, it did create a challenge for event marketing, having to pivot to virtual.
Solutions
Paid Social Ads
KB Digital was hired to develop and execute a paid social strategy. We managed 25 ad campaigns for the Walk/Run/Relax events that were deployed into two phases for each stage of an event participant’s journey and to provide some flexibility with any event changes:
- Awareness & Consideration
- Conversion
Influencer Marketing
We also consulted the team on an influencer marketing strategy and created a toolkit to help create buzz around each event.
Results
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