Summary:

Donation form design and effectiveness should be a nonprofits number one priority. The Children’s Inn had a long and out-dated donation form that desperately needed redesigned. I researched donation form best-practices and made a recommendation to have the form completely redesigned.

Old Donation Form

New Donation Form

Results

In colloboration with our web development team at Cornershop Creative we launched a new donation form which resulted in a 34% increase in online gifts and a 17% increase in donation conversions.