Projects Archive - Katelyn Baughan

Creating marketing processes to set teams up for success & collaboration

SUMMARY Federal Realty Investment Trust (FRIT) is a retail real estate company that invests in high-end shopping centers across the country. I was brought on to create a digital strategy that included seven properties in the DC Metro and Virginia areas. After analyzing their current digital marketing landscape, I recommended Read more…

By Katelyn Baughan, 2 years2 years ago

CRM Clean-up and Migration Leads to Increased Click-Though-Rates

Summary The Center for Health and Gender Equity (CHANGE) was ramping up for a web and CRM migration, and in order to make this a smooth transition it was vital to have all constituent records in their database clean and organized. Like many organizations, CHANGE inherited a 13-year-old-database that had Read more…

By Katelyn Baughan, 2 years2 years ago

Social Media Strategy Led to Increase in Engagement and Donations

Summary: Social and digital media are extremely valuable in today’s ever-connected world. It’s important for nonprofit organizations to embrace social media’s role in raising awareness, building and connecting with communities, and most importantly, raising funds. I developed The Children’s Inn at NIH’s social media strategy which included a policy and Read more…

By Katelyn Baughan, 3 years3 years ago

Developing and Implementing a Successful Email Marketing Strategy

Summary: The Children’s Inn’s email marketing strategy consisted of a monthly newsletter that was blasted to all supporters in the database. In order to build a strategy, I first identified goals and then developed and implemented a strategy. The two agreed upon goals were: Cultivate new donors and convert to Read more…

By Katelyn Baughan, 3 years3 years ago

Fundraising – $56K raised through #GivingTuesday Campaign

Summary: The primary goal for The Children’s Inn was to encourage supporters to make their year-end contribution to the #GivingTuesday campaign and to build awareness about The Inn’s mission to support families with sick children receiving treatment at the NIH. Given this is an annual campaign, my strategy involved analyzing Read more…

By Katelyn Baughan, 3 years2 years ago

Increase in Conversions With Donation Form Redesign

Summary: Donation form design and effectiveness should be a nonprofits number one priority. The Children’s Inn had a long and out-dated donation form that desperately needed redesigned. I researched donation form best-practices and made a recommendation to have the form completely redesigned. Old Donation Form New Donation Form Results In Read more…

By Katelyn Baughan, 3 years3 years ago