ZZ_Old Homepage - Katelyn Baughan

Hey! I’m Katelyn.

I work with nonprofits and businesses who are doing good in the world to develop marketing strategies that make an impact.

You need more than just social media to make your campaigns successful. That's why I help my clients connect the dots holistically across channels to drive awareness and clicks, build community, read analytics and report ROI.

Services

Marketing Strategy

Create a written digital marketing strategy that includes goals, KPI's and tactics so that you have a clear plan for how you're going to make an impact.

Email Marketing

Email marketing has the highest ROI. We'll help you write copy, design emails, implement and report. Examples include newsletters, welcome series, and fundraising appeals.

Social Media Management

Content creation and engagement on social media needs to be consistent in order to see results. We'll create a content calendar, content, monitor, manage, and report on all your social platforms.

Fundraising Campaigns

We'll work with you to create an integrated and data-driven digital fundraising campaign to attract, covert, and nurture your supporters.

Clients

Testimonials

"I have now worked with Katelyn on quite a few strategic projects over the last 4 years with a focus on digital marketing - anything from content strategy to paid media to email marketing. She is always a pleasure to work with and spends time to understand the brand and the complexities of the brief before jumping into the work. Her approach is thoughtful and strategic, and I am always confident in giving her any project from my team. She takes direction easily while identifying key areas to flex her experience in the field. I highly recommend Katelyn and her team for any marketing, product or other consulting projects. Not only does she has a strong skillset in digital marketing, she also has a keen eye for design."

Patti Sweet

Director of Digital Strategy, Health Affairs (Project Hope)

"Katelyn is innovative, resilient and would be a great addition to any nonprofit or communications team. For six months, I managed her as a social and digital media contractor for a growing nonprofit focused on increasing civil discourse and public policy discussions among women. Katelyn had a keen eye for data-driven approaches to the projects we were focused on -- namely growing the organization's digital presence. She was a quick study on public policy and smoothly jumped into our discussions on how to better reach our target audiences through direct communications and strategic SEO opportunities. Her expertise was very valuable to the organization's growth and our small but mighty communications team."

Mary Schaper

Director of Commications, The Policy Circle

"Katelyn’s ability to take any project we gave her and run with it was so beneficial to this organization and is an invaluable quality for all of her future endeavors. Katelyn earns my highest recommendation."

Jennie Lucca,

CEO, The Children's Inn

"Katelyn is a true gem! She provided so much value at a critical point in our business. Specifically, her analysis and recommendations were data-driven and she explained the intricacies of digital marketing to us so we could understand it and make informed decisions about our strategy. Katelyn challenged some of our assumptions while still remaining the utmost professional - always with the objective to help us be successful. On top of her knowledge and expertise in the field, she easily folded in as a team member so we could have honest dialogue and stay productive. Most importantly - based on her efforts and guidance - the MotherNation community grew! "

Adrienne Prentice

Founder, MotherNation

"Katelyn has been an instrumental adviser for our communications shop as we developed a strategy to organize our supporter/subscriber/donor data and migrate to a new database. Katelyn's digital marketing expertise was crucial in selecting the database best suited for our current needs and long-term goals. To clean up our data, she developed a comprehensive plan and timeline, and provided frequent and helpful project updates as she progressed through the project phases. She is flexible and willing to support the team wherever needed. I highly recommend working with Katelyn!"