The marketing funnel: what you need to know

Marketing has changed significantly in the past decade. Technology has evolved and consumers are smarter. They expect good, relevant, and personalized relationships, rather than disruptive ads. That’s why having an inbound marketing strategy in place is so imperative.  Inbound marketing is a method of marketing that focuses on growing your business by building meaningful and […]

A Simple Guide to Building a Digital Marketing Strategy

Building a digital marketing strategy doesn’t have to be this huge complicated thing. It certainly should not be a 20 page document that no one ever looks at or follows through with. My theory for marketing is to start simple and be flexible. It’s like anything else, you learn from what you do and make […]