what if you had a clearly defined digital marketing strategy? One that is simple to develop and supported by everyone in your organization?
our tried and true steps to create a digital strategy
Having a digital marketing plan in place will keep you focused on reaching your organization’s goals and ensure you’re taking the right steps to do so.
- Identify your marketing goals: these should tie back to your nonprofit's overall goals and be in line with what the rest of the organization is working toward.
- Establish your objectives (no more than 3) that will tie directly back to the overarching goal.
- Create a strategy for each: this is how you're going to achieve your objectives.
- Develop your tactics. Think of the strategy as the army and the tactics are the soldiers - the tactics are what are going to actually move you into action.
- Define KPIs (key performance indicators) to help you measure your progress.
What you'll get in the black friday bundle
- A mini video training on how to create a simple & data-driven marketing strategy
- A Digital Marketing Measurement Framework
- An implementation plan
- And a quarterly calendar planning template
Why Digital Marketing strategy?
Having a digital strategy will save you from overwhelm and burn out. It brings clarity to the work you’re doing and what needs to get done for you to be successful.
By having a strategy in place that is approved and agreed upon by your organization’s stakeholders, you can clearly move forward, budget for, and implement your plan.
It also gives you permission to say no when something comes up that is not in your plan.
Access the resources today.